Gabor-Granger Pricing Tool

Maximize revenue without compromising demand

What is a Gabor-Granger Pricing Study?

What is a Gabor-Granger Pricing Study?

Gabor-Granger is a pricing methodology used in market research to examine the relationship between price and demand for products and services. While it will ultimately help you find the optimal price point, it will also show you the effect that raising or lowering your price will have on your product’s demand.

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Benefits of Gabor-Granger Pricing Research

Maximize Revenue

Maximize Revenue

Discover the value people place on each aspect of your product to perfect your feature set.

Gauge Price Elasticity

Gauge Price Elasticity

Test your pricing against competitors to determine sensitivity to price and feature changes.

SightX’s Gabor-Granger can help you…

Pinpoint an Optimal Price Point

Pinpoint an Optimal Price Point

Gauge Price Elasticity

Gauge Price Elasticity

And so much more…

Gabor-Granger with SightX

Gabor-Granger Made Simple

Our user-friendly interface paired with automated analysis makes for a simplified approach to pricing research.

Advanced Automated Analysis

The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.

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Gabor-Granger with SightX