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Reinventing Consumer Insights with A.I. Driven Analytics & Curiosity

To end 2019, SightX partnered with Women In Research (WIRe) for a webinar where we discussed how artificial intelligence (A.I.) driven analytics goes beyond just automated data collection and data tables to get to actual automated insights. The future of research is agile research with automated insights.

For many years, quantitative research technology solutions have focused on automating the data collection and reporting process. But what about the larger opportunity of automating the analytics process, which is often tedious and time consuming?

What if you could design experiments and engage your target audience to understand the ‘why’ behind their behaviors, sentiments, and thoughts instantly?

We shared both technological innovations and best practices that will allow you to move away from endless number crunching and give you back the time to focus on actual solutions and recommendations. You know, to do what you were actually hired to do!

In this webinar we…

  • Uncovered new AI driven analytical techniques available to insights teams
  • Demonstrated real world examples of businesses uncovering insights, utilizing AI driven analytics, that if taken at first glance would have never resulted in positive outcomes
  • Shared case studies demonstrating how automated analytics can uncover previously unknown and unseen segments of your consumers

Listen to the Webinar here!

Please feel free to reach out to the SightX team for any questions on anything you hear!

And, as always, Be Curious!

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