Technology

The technology landscape is constantly evolving. Can your brand keep up? Whether you develop direct-to-consumer hardware or manage a B2B SaaS platform, expanding your user base is crucial for success. Explore your audience’s behaviors and sentiments to better understand what they expect from your products and brand.

Apply insights across your company to reach new users, optimize your products, and hone in on a branding strategy that works.

Product Research

Develop products your users will obsess overEvaluate concepts, test prototypes, optimize features, and discover new market segments through agile product research. Integrate feedback into every stage of product development to fill the gaps and enhance user experience.Learn more

Customer Experience Research

Personalize your user experience for increased retention, engagement, and loyaltyApply insights at every level of your organization for a truly customer-centric approach that keeps your users coming back time and time again. Manually develop predetermined segments and discover new personas based on behavioral and psychographic data with SightX’s automated analysis functionalities.Learn more

Pricing Research

Explore pricing strategies and test market sensitivity with agile pricing researchDiscover where users place their value to optimize your price points or subscription models to boost sales, increase market share, or attract new users.Learn more

Brand Research

Employ real-time insights to drive smarter, more efficient brand decisionsTrack your brand’s health and analyze how consumers interact with your products and messaging to stay one step ahead of your competitors. Use key indicators like Net Promoter Score (NPS), brand awareness, preference, loyalty, and more to unlock deeper insights and become a market leader.

Turn Users Into Brand Superfans
Identify Incoming Market Trends and Changes to Stay Ahead of the Curve

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Marketing & Advertising Research

Perfect your marketing and advertising assetsUtilize real-time insights to perfect your copy, videos, audio, and creative assets to find out which resonate with your audience and which fall short. Discover what ads and messaging make the biggest impact for each of your target market segments for higher levels of engagement.

Test Your Ads to Pinpoint Consumer Preferences and Increase ROI
Create Engaging Campaigns that Drive Action
Target the Right Users with the Right Message

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Accelerate Your Market Research

Drive better business decisions with real-time consumer insights. Build projects, distribute surveys, and analyze your data all in a single, unified platform. Design experiments as simple or complex as your use-case requires, with all of the flexibility needed for agile market research. Automate your time-consuming projects, like concept or ad testing, conjoint analysis, and maxdiff to boost your market research.

Deeper Analysis

Want to have it all? Our magic toolbox puts a wide range of advanced analysis capabilities right at your fingertips. Understand your audiences and use actionable insights to power your business in real-time.

Save Time & Reduce Costs

Need your insights faster? Accelerate your research at scale and speed, reducing turnarounds from months and weeks to days and hours. Launch surveys within minutes, and receive fully analyzed results in real-time. Up-front pricing and automated analysis allow SightX users to save an average of 50% on their research costs.

Simplify Your Research

Ready to defragment your market research? Own the entire research process and collaborate with team members within one unified hub. Our end-to-end platform affords you the flexibility needed to complete any project, no matter the scale.

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of market research technology?

A market research platform for the future