We are officially announcing our rebrand to SightX, effective immediately. The new name and brand better represents the significant and increasing value proposition that the AI-driven technology solution brings to consumer insights and market research teams.
Since its inception in 2015, SightX has had a single focus on delivering to clients an automated, end-to-end insights platform. With built-in advanced analytics capabilities, the platform puts greater control in the hands of all research professionals.
“With our increasing client base and market presence, we wanted our brand to better align with our positioning as an integrated research platform that improves outcomes through automated quant and qual analytics at scale, and speed. We are solving for the pain and inefficiency caused by the fragmentation of using many tools within the traditional market research process”, said Naira Musallam, Co-Founder of SightX.
“SightX, the name, reflects the technology’s capabilities to bring into sight whatever matters most to you, your company, or your brand. In statistics, the ” X” symbolizes the unknown variable that we are endeavouring to understand!”, said Naira.