Webinar: Challenging the Traditional Concept of DIY Consumer Insights

Savannah TrotterMar 3 2021
Graphs and charts from a research project are centered, with Siggy (the SightX owl mascot) and two presenter avatars to the side.

DIY market research isn’t what it used to be. 

When you think of the traditional DIY methods of gathering consumer insights, chances are you think of a time-consuming process that requires expertise and a lot of effort.  But, as organizations strive to do more with less, intelligent and automated solutions are taking the burden off of the “Y” in DIY. 

Find out how the next generation of consumer insights platforms are empowering organizations of all sizes to start, perfect, and scale their research operations, increasing their impact on both consumers and the marketplace. 

In this webinar, we...

  • Delve into the history of DIY market research methods. 
  • Explore the benefits of new DIY research technology. 
  • Demonstrate how the most iconic and innovative companies are leveraging end-to-end DIY platforms to gain a competitive advantage and de-fragment their research process. 

 

This webinar was a part of the Greenbook Insights Tech Showcase.

If you're interested in learning more see our Reinventing Consumer Insights with A.I. Driven Analytics & Curiosity Webinar, or request a demo to find out how DIY market research software can help you do more, with less. 

 

Savannah Trotter

Savannah Trotter

Ready to meet the next generation
of market research technology?

More from SightX

The Automation of Curiosity

The Automation of Curiosity

Every other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or any other segment companies care about.

by Naira Musallam, PhD
Image of a sample price research study featuring ice cream flavors and toppings, alongside a graphical output of pricing research data.

Your Guide to Pricing Research

Finding the perfect pricing for your product is no easy feat. 

by Savannah Trotter

Everything You Need to Know About Net Promoter Scores (NPS)

For over a decade, the Net Promoter Score has been one of the most widely used metrics in market research. And for good reason, as it allows companies to more tangibly measure their customer satisfaction and loyalty. 

by Savannah Trotter
SightX

Research Services

Business