Significance Testing Tool

What is Significance Testing?

What is Significance Testing?

Significance testing, one of the most widely used terms by researchers, is the process of answering a simple question: “are the differences we see between groups beyond chance?” When comparing groups in a survey sample, it is important to understand whether the differences between these groups are “significantly different” or within the normal margin of error for the sample.

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Benefits of Significance Testing

Uncover Significant Insights

Uncover Significant Insights

Learn whether consumer preferences for your product, ad, or messaging concepts are significantly different across each concept or if the variations you see are simply chance.

Better Understand Your Audience

Better Understand Your Audience

Analyze respondent data to uncover significant differences in consumer preferences, purchase intent, and price sensitivity across your market segments.

With SightX’s Automated Significance Testing Tool to…

Validate Concepts

Validate Concepts

Analyze Crosstabs & Pivot Tables

Analyze Crosstabs & Pivot Tables

Uncover Significant Insights

Uncover Significant Insights

And so much more…

Automated Significance Testing with SightX

Advanced Automated Analysis

The SightX platform puts a wide range of advanced automated capabilities at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.

Automated Significance Testing with SightX

Market & Advertising Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the market research process.